Metricool vs Publer: what does your publishing setup cost?
Metricool groups your social profiles into brands and includes reporting on its paid plans. Publer charges for each social account and offers Professional or Business features. ViralSocial includes unlimited social accounts and teammates at a fixed price, with AI to help you write, schedule and publish.
Published by ViralSocial. We include our product as a third option and compare the tradeoffs using published plans and documentation.
When ViralSocial is worth comparing with Metricool and Publer
Keep one price as you add social accounts
ViralSocial Socials costs $19/month for one workspace with unlimited social accounts. Add profiles without buying more Metricool brands or Publer social account slots.
Invite another teammate without another charge
Both ViralSocial plans include unlimited members. Shared access requires Metricool Advanced. Publer charges $2/month per extra member on Professional or $3 on Business.
Draft and schedule through your AI assistant
Use ViralSocial AI to write captions, or connect an assistant through MCP to schedule and publish. Metricool also offers MCP, including on Free. Check Publer’s access conditions if MCP is central to your workflow.
Separate client work when you need to
ViralSocial Workspaces costs $99/month with unlimited workspaces, social accounts and members. Publer also includes unlimited workspaces on paid plans, but charges for social accounts and extra members. Metricool uses brand capacity.
ViralSocial vs Metricool vs Publer: feature comparison
| Feature | ViralSocial | Metricool | Publer |
|---|---|---|---|
| Social accounts | Unlimited | One profile per network per brand | Billed per social account |
| Monthly pricing | $19 Start for $1 first month | From $25 for five brands | From $5 for one social account |
| Team members | Unlimited on both plans | Shared access on Advanced | Owner included; paid extra members |
| Calendar & scheduling | Included | Included; paid plans subject to fair use | Included; recycling on Business |
| Analytics | Included on both plans | Reports on Starter; custom templates on Advanced | Analytics on Business |
| AI writing | Included on both plans | Credits vary by plan | Unlimited prompts on Business |
| MCP access | Included on both plans | Available, including Free | Listed on Business; confirm access |
ViralSocial
- Social accounts
- Unlimited
- Monthly pricing
- $19 Start for $1 first month
- Team members
- Unlimited on both plans
- Calendar & scheduling
- Included
- Analytics
- Included on both plans
- AI writing
- Included on both plans
- MCP access
- Included on both plans
Metricool
- Social accounts
- One profile per network per brand
- Monthly pricing
- From $25 for five brands
- Team members
- Shared access on Advanced
- Calendar & scheduling
- Included; paid plans subject to fair use
- Analytics
- Reports on Starter; custom templates on Advanced
- AI writing
- Credits vary by plan
- MCP access
- Available, including Free
Publer
- Social accounts
- Billed per social account
- Monthly pricing
- From $5 for one social account
- Team members
- Owner included; paid extra members
- Calendar & scheduling
- Included; recycling on Business
- Analytics
- Analytics on Business
- AI writing
- Unlimited prompts on Business
- MCP access
- Listed on Business; confirm access
Monthly USD prices before taxes. The calculator compares capacity and one or two users. Publer Professional is the default; select Business for ongoing AI, analytics and recycling features. Metricool Advanced adds team access and approvals. ViralSocial shared access does not imply the same approval workflow. Optional Metricool Advanced Analytics and negotiated Enterprise prices are excluded.
Add social accounts. Your ViralSocial price stays put.
Enter your social accounts, then adjust Brands or clients if you need separate businesses in Metricool. Publer charges for the total social accounts; choose Business for AI, analytics and recycling. ViralSocial keeps the price of your selected plan.
The slider and presets reset the mix to Instagram, TikTok, YouTube and LinkedIn. Open the panel below to adjust all 13 ViralSocial networks.
Adjust social accounts by network
Metricool needs at least 1 brand for this mix. Increase this if you keep businesses separate. Choose ViralSocial Workspaces if you need separate workspaces.
Metricool
Starter
$25/mo
1 brand · up to 5 included
Publer
Professional
$16/mo
4 social accounts
ViralSocial
Socials
$19/mo
One workspace · unlimited social accounts
No fees per social account. Unlimited members included.
Start ViralSocial for $1. Then $19/month. The comparison uses the recurring price.
How prices are calculated
USD, billed monthly, before taxes. If a selected network is not supported, that product has no price for the full mix. YouTube comparisons cover Shorts; other post types depend on each product. LinkedIn profiles and pages each count as social accounts.
One Metricool brand holds one profile per social network. The calculator starts with the minimum brands for your social account mix. Increase Brands or clients when you need separate containers for different businesses.
Monthly USD plans: Starter covers up to five brands for $25 or ten for $45. Advanced covers up to 15 for $67, 25 for $107 or 50 for $210. Shared team access requires Advanced. More than 50 brands needs a custom quote.
Each connected X social account adds $10/month. The optional Advanced Analytics add-on is excluded. Paid scheduling is subject to fair use.
Choose Professional for scheduling or Business for unlimited AI prompts, analytics and recycling. Both include unlimited workspaces. The plan owner is included; one extra member adds $2/month on Professional or $3/month on Business.
Monthly USD social account prices: Professional is $5 for one, $9 for two, then $4 per billable social account from three onward. Business is $10 for one, $17 for two, then $7 per billable social account. Every tenth social account is free. These totals follow Publer's public pricing calculator.
The estimate excludes negotiated Enterprise discounts. Paid scheduling has daily limits and format restrictions. Publer’s pricing page lists MCP on Business, while its setup guide still describes a restricted beta. Confirm access with Publer if MCP is essential.
Socials includes one ViralSocial workspace; Workspaces includes unlimited workspaces. Other features and publishing limits differ. Shared team access alone does not make the products equivalent.
From finished content to scheduled posts in ViralSocial
An illustrative workflow for content you have already made.
Bring a finished idea
Add your video or image to the media library. Start a draft with the caption you already wrote.
Make each draft fit
Use the writing tools, or an AI assistant connected through MCP, to adapt the caption. Keep separate drafts when the wording differs by network.
Review, then schedule
Check the content, select the destination and choose a time. Follow each destination’s publishing status from your workspace.
Which social media scheduler fits your routine?
Unlimited social accounts and teammates
Choose ViralSocial to write, schedule and publish with AI while adding social accounts and members at a fixed price. Socials covers one workspace; Workspaces separates clients. Compare reporting and approval requirements before deciding.
Report across your brands
Choose Metricool when you want publishing and reporting organized by brand. Starter includes PDF/PPT reports; Advanced adds customizable templates and team permissions. Budget for the number of brands and any X connections.
Choose your publishing feature set
Choose Publer when you want a small paid setup with unlimited workspaces. Professional starts below ViralSocial for a few social accounts. Select Business for analytics, unlimited AI prompts and post recycling, subject to network restrictions.
Metricool vs Publer: common questions
How do Metricool brands differ from Publer social accounts?
A Metricool brand holds one profile per supported network. One Instagram, TikTok, YouTube and LinkedIn profile can share one brand; four Instagram profiles need four brands. Publer counts four social accounts in either case. Separate businesses may need additional Metricool brands even when their profiles fit the network minimum.
Is Metricool or Publer cheaper for my setup?
For one user with one Instagram, TikTok, YouTube and LinkedIn profile, Metricool Starter costs $25/month. Publer Professional costs $16 and Business $28. With three profiles on each of those networks, Metricool remains $25 for three brands; Publer costs $44 or $77 after its free tenth slot. ViralSocial Socials stays at $19 in both examples. Compare the features you need as well as capacity.
What changes when I add a teammate?
For four social accounts across Instagram, TikTok, YouTube and LinkedIn, two people need Metricool Advanced at $67/month. Publer Professional costs $18 with one extra member, or $31 on Business. ViralSocial Socials remains $19 with unlimited members. Metricool and Publer offer permission and approval workflows; shared access in ViralSocial does not imply identical review controls.
Does connecting X change the comparison?
Each connected X social account adds $10/month to a paid Metricool plan. If one of your four social accounts is X, the one-user Metricool total starts at $35. Publer includes X in paid plans and counts it as a social account, so four social accounts remain $16 on Professional or $28 on Business. ViralSocial Socials stays $19.
Do Metricool and Publer support AI and MCP?
Metricool offers AI credits and MCP on every plan, including Free. Its separate API requires Advanced or Custom. Publer Business lists unlimited AI prompts and MCP, but its setup guide still describes a restricted MCP beta. Confirm access with Publer before relying on that connection. ViralSocial includes AI and MCP on both plans.
Can I start free, and do both tools cover the same networks?
Metricool Free covers one brand and 20 scheduled posts per month, without LinkedIn or X. Publer Free covers three social accounts with ten queued posts each; X is excluded and Pinterest access has conditions. Publer supports Mastodon and Telegram, which Metricool does not list as direct publishing integrations. Both support Google Business Profile. The calculator identifies unsupported networks instead of quoting a partial setup as full coverage.
Bring your next post to ViralSocial.
Unlimited social accounts and teammates. Start your first month for $1.