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Social media image size cheatsheet

Every recommended dimension for Instagram posts, Reels, stories, TikTok videos, LinkedIn carousels and more, in one searchable table. Filter by network, search by format. Sizes match each platform's current official spec.

NetworkFormatDimensionsRatioNotes
FacebookFeed image1200 x 6301.91:1Default landscape post
FacebookSquare image1200 x 12001:1Better mobile feed performance
FacebookStory / Reel1080 x 19209:16Same as Instagram safe zones
FacebookCover photo820 x 3122.6:1Mobile crops to 640 x 360 center
FacebookEvent cover1920 x 10051.91:1Crops to 1.91:1 on share

Image specs that move the needle

Aspect ratio beats resolution

Networks crop or letterbox anything that doesn't match the expected ratio (1:1, 4:5, 9:16, 16:9, 1.91:1). Design at the listed ratio first. Resolution is secondary.

Hit the sweet spot, not the ceiling

Most networks compress aggressively above 1080 to 1440px wide. Exporting at the recommended size gives the cleanest output and the smallest upload.

Mobile is the canvas

Most social impressions happen on mobile. Test every image at thumbnail size, in feed and on a phone, before you schedule. Tiny text and busy edges disappear.

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